In the first anniversary of BEIS Magazine, its Founder and Director, María de la Iglesia Mata, and its team have organised a special event today in Madrid. Such event celebrates the anniversary and promotes the magazine before the start of the art week in Madrid.
BEIS Magazine was launched in ARCO’s last edition as a new magazine that consolidates the highlighted contemporary art news, reports and interviews inside an international context. Such magazine offers its readers content in Spanish in order to approach contemporary art to the Spanish public. Since its creation, BEIS has published four magazines with great success, and it is slowly gaining relevance in the Spanish art market.
Today we had the opportunity to meet María de la Iglesia Mata and ask her some questions about BEIS Magazine, her experience during this past year and her goals for 2014.
BA. Why did you decide to launch BEIS Magazine one year ago?
BM. I am fascinated by contemporary art, however creating this magazine is not about satisfying a personal desire but about filling a gap in the Spanish editorial market. In Spain there are no magazines that consolidate international news about contemporary art. One day I read an article which mentioned that Spanish collectors did not count with a magazine or newspaper with useful information to help them acquire a deeper knowledge about the contemporary art in an international context. Therefore, collectors would acquire works of art with more confidence and less risk, which would drive an increase of the Spanish market’s presence in the international art scene (almost 2% today). BEIS was launched in order to fulfil this objective and increase this percentage, offering its readers-art lovers and potential collectors- specialised information published in international media.
Many people in Spain are interested in contemporary art and work in such market. We are mainly focused on current and potential art collectors. However, BEIS’ public is very broad , due to the fact that it is a unique magazine, where students, art dealers, artists and other players, can look at what it is published internationally regarding contemporary art: gerenal news, museums and exhibitions, art market and auctions, new publications, art critiques, as well as reports, interviews and the last section where experts in the market analyse a work of art from the technical point of view, in order to explain its artistic value and valuation in the art market.
BA. How did you manage to start a project in the Spanish art market?